Thai Commercial Bank (SCB) is committed to supporting small and medium enterprises (SSMEs) by enhancing access to loans and financial services for business operators nationwide. Recently, it has expanded its financial solutions for both online and brick-and-mortar merchants by introducing the “Instant Business Loan” under the concept of “Borrow... to Fight”. This loan is designed for modern traders who receive payments through SCB accounts, featuring the advantages of “easy application through the SCB EASY app, quick approval within 5 minutes, no documentation required, and no guarantors needed, with a maximum credit limit of 500,000 THB”. Additionally, the bank employs a marketing strategy called “Music Marketing” to use music as a medium to create product awareness and effectively reach target audiences. The campaign features the talented and cheerful artist “Singto Numchok” and “SEEDAA THEVILLAIN”, who released an exclusive single representing a signal of care titled “Instantly (SOS)”. This uplifting single aims to energize merchants across the country, encouraging them to continue their fight with the Instant Business Loan, aligning with the strategy of “Digital Bank with Human Touch” by leveraging digital technology to develop financial services that truly understand and connect with customers. The bank aims for the Instant Business Loan to grow by over 30% and serve more than 120,000 customers by the end of 2023.

Dr. Chali Asawateerathum, Senior Executive Vice President and CEO of the Digital Banking Group at SCB, stated, “Music is an essential part of daily life, second only to the internet and mobile phones. This reflects how listening to music has become a significant part of most people's daily lives, especially among teenagers and working adults who continuously listen to music. Therefore, we see an opportunity to market through music (Music Marketing) as a medium to connect with target audiences through emotions, while also creating awareness and recall for our financial solution, the “Instant Business Loan”, which we have developed under the concept of “Borrow... to Fight”. This loan is tailored for modern traders receiving payments through SCB accounts. By featuring “Singto Numchok” and “SEEDAA THEVILLAIN”, we aim to deliver an exclusive single that represents a signal of care titled “Instantly (SOS)”, which serves as a source of positive energy on tiring days, encouraging merchants nationwide and highlighting the key features of the Instant Business Loan that meets the needs of modern small business operators, including easy application through the SCB EASY app, quick approval within 5 minutes, no documentation required, and a credit limit of up to 500,000 THB. The bank aims for the Instant Business Loan to grow by over 30% and serve more than 120,000 customers by the end of 2023.”

“This campaign reflects the bank's commitment to leveraging technology to continuously develop financial products and services to support and help our customers' businesses grow sustainably. By utilizing Data Intelligence capabilities to analyze deep insights (Customer Insight), we can understand our customers effectively and accurately, aligning with the strategy of “Digital Bank with Human Touch” to develop financial services that truly know and connect with customers through data and genuine emotional understanding,” Dr. Chali added.

Key Features of the Instant Business Loan include:

  1. Quick approval within 5 minutes
  2. Maximum credit limit of 500,000 THB
  3. Repayment period of up to 60 months
  4. Easy application through the SCB EASY app
  5. No documentation required
  6. No collateral or guarantors needed

For small business operators with a minimum monthly account deposit of 25,000 THB for the last 3 consecutive months, applying for the Instant Business Loan is simple with just 3 steps:

  1. Open the SCB EASY app and go to the loan and credit card application menu
  2. Fill in the information on the SCB EASY app
  3. Click apply to receive approval results within 5 minutes

You can watch the Music Marketing “Instantly (SOS)” today on the SCB Thailand YouTube channel https://www.youtube.com/watch?v=WzkNsf038nQ. For more information, call 02-722-2222 or visit any SCB branch nationwide, or find more details at https://www.scb.co.th/th/sme-banking/business-loan/manee-tanjai/tunjai-loan.html.

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